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Picacho Façade

Focused on your excellent reputation and hottest items, Picacho is not your typical layout. It has a fixed width, responsive framework that hits shoppers with your hottest items right out of the gates. It uses a tiled layout to fill every aspect of the screen so there is never a dull moment as users make their way down their device of choice. You can use the content rich tiled layout to tell your story and/or advertise what's most important to you and your shoppers.

Fixed Width

While this website is still repsonsive, it does not stretch forever on very large screens. It has a very generous max width set, which allows for more quailty control when it comes to images.

Content Rich Layout

Picacho offers a lot of ad space. This is very useful if you have a lot to say to your shoppers. However, if you like Picacho but are concerned with the amount of content needed to fill it out, you can always ask your designer to remove some areas.

Shopping Focused

Picacho displays your hottest items front and center. This is very useful to navigate your shoppers to the latest and greatest you have to offer. Whether it's featured items or site specials, you can promote your top sellers first and foremost.

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Mobile First

The mobile-first approach is a tenet of progressive enhancement. It is the ideology that mobile design, as the hardest, should be done first. Once the mobile design questions are answered, designing for other devices will be easier.

If your site is good on a mobile device, it translates better to all devices. More important, though, is that the mobile-first approach is also a content-first approach. Mobile has the most limitations, screen size and bandwidth to name a few, and so designing within these parameters force you to prioritize content ruthlessly.

The mobile-first approach organically leads to a design that’s more content-focused, and therefore user-focused. The heart of the site is content — that’s what the users are there for.

And since Google is the divine being you’re trying to impress with your website, it is wise to pay attention to what Google loves. Google not only recommends responsive websites as the best way to target mobile users, but also favors mobile-optimized sites when presenting results for searches made on a mobile device. This is especially true when mobile users search for local services.

Picacho Peak

Picacho Peak State Park, AZ

When we named our facades, we chose to pay tribute to our beautiful state of sunny Arizona. Each facade is named after a special place throughout the state that we call home.

The park is celebrated for wildflowers that appear mid-March to early April following good winter rain. Though set next to an interstate highway, the park's west face possesses an unspoiled Sonoran Desert setting. A small flat space on top of the spire can be reached via two trail heads. Portions of the trails are precarious, and hikers are aided by cables and catwalks, making the routes some of the few via ferrata in the United States.